The ESA isn't a replacement plan. Watches and the replacement of diamonds or gemstones are not covered under the ESA.

Nothing in the ESA obligates KAY to repair or replace materials resulting from excessive or abusive treatment of the merchandise other than normal wear and tear. The ESA also does not cover, including but not limited to:
 

• The loss or theft or damage resulting from loss, theft, misuse, abuse or Act of God.
• If you purchase the ESA after your merchandise purchase, it doesn't cover existing conditions that occur in the time between buying your merchandise and the effective date of the ESA.
• The ESA doesn't replace, any other warranties/guarantees applicable to the merchandise - it's a supplement.
• You must perform all maintenance on the merchandise required by any applicable underlying warranties/guarantees to maintain the merchandise in usable and wearable condition, as detailed in those warranties/guarantees.
• The ESA does not cover damage resulting from failure to comply with recommended services and/or maintenance as required under such warranties/guarantees.