Skip to ContentSkip to Navigation

Have Questions?

  • Start a Chat
    Immediate help shopping, designing, and finding the perfect jewelry.
  • Book an Appointment
    Choose a time to meet with an expert at your store or virtually.
  • Call Us
    An expert can help you narrow down options and find the perfect jewelry.

Diamond Education from the Experts

  • undefined
    The 4Cs of a Diamond
    Cut, Color, Clarity, and Carat weight are the qualities that come together to define the unique beauty of your diamond.
  • undefined
    Diamond Shapes 101
    Discover diamond shapes to find the perfect statement for your style.
  • undefined
    Natural vs. Lab-Grown Diamonds & Diamond Alternatives
    Learn about lab-grown diamonds, their differences with natural diamonds, and explore diamond alternatives.

Diamond Upgrades

Upgrade your KAY diamond with one of greater value to receive a trade-in value of 100% of its original purchase price.
Get the latest deals, trends & more